Since its founding in 1991, Rosenberger OSI has evolved from a German assembly company to a global provider of integrated solutions. Reason enough to pause at the end of the anniversary year 2021 and briefly review the success story with Managing Director Thomas Schmidt, as well as get to the bottom of the exciting question of what the future holds for the company and what trends he sees for 2022 and beyond.
Rosenberger OSI started as a German assembler and is now a global expert for innovative cabling infrastructure solutions and services. How was this achieved? How much did the employees influence the result?
Thomas Schmidt: "We listen carefully to the customer. This is one of the most important characteristics of our employees at Rosenberger OSI. Knowing the pain points, knowing where the problems are, enables us to find the right solutions for our customers and the different markets. This is a very simple formula for success and expresses what others call Customer Centricity. From a strategic point of view, I would argue that our unique business model as an integrated solution provider offering cabling in combination with our comprehensive services makes us a strong partner in the global market. In addition, our employees in Europe and North America make the difference. The fun we have at work and the dynamism and efficiency of our teamwork are the basis for being perceived as an expert in cabling and services."
What are the most important innovative elements that Rosenberger OSI has brought to the market?
Thomas Schmidt: "I could answer it was the 144-fiber trunk we invented in 1991, or the PreCONNECT® PURE solution with its insensitivity to contamination in data centers, et cetera, et cetera.... But it is not the only outstanding product Rosenberger OSI is known for. Rather, it is the totality of all innovations that gives esteem to the Rosenberger OSI brand."
On the occasion of the "Digital Innovation Leader" award that Rosenberger OSI received at the beginning of this year, it was said that Rosenberger OSI has acted correctly in the past and is starting the journey into the future with the company's 30th anniversary. What were the best decisions made in the past, and where will the journey take the company in the future?
Thomas Schmidt: "A groundbreaking decision we made five years ago was to get rid of our old, cumbersome and inflexible organizational structure. The real wake-up call at that time came from our customers, who said: You are just as slow as your competitors. Suddenly we realized that this was true and that we were no longer different from the others. We suffered from longer delivery times, decisions were delayed and new product development took forever. In other words, we had lost our compelling success factors. After an extensive period of analysis and reflection, we decided to reinvent ourselves - focusing on speed, flexibility and innovation. In 2018, we completed our three-year transformation to a process organization without classic hierarchies and rigid structures. Today, we have a modern and future-proof organization with enthusiastic people working together in teams with generous decision-making freedom, and we all strive for continuous growth of our company. "Always be different from the others, be better and beat the competition", this motto is a good companion on our journey into the future."