Vlog #19 European focus of data centre services

 

OSI Insights in our video-blog

Numerous new data centres are currently being built in Europe as a result of the rapid growth in the fields of artificial intelligence and digitalisation. In view of this development, it is an obvious decision for Rosenberger OSI to also offer its services in Europe.

In conversation: Gerald Berg, Process Manager Sales & Marketing and Samuel Premkumar, Manager Strategic Growth & Operations Europe Service at Rosenberger OSI.

Here, we place the focus on: Next steps for Europeanisation, Partnerships, Unique combination as manufacturer of cables and service provider

 

For Rosenberger OSI, it was a logical step in to services in Europe. Which milestones did we already achieve in this initiative and what will be the future steps?

Samuel Premkumar: So the first two steps was to see which countries we want to enter first with our services. And this was Spain and France.

If it's Spain and France where Rosenberger OSI is acting proactively in the market, are there other countries as well, which we serve?

Samuel Premkumar: So thinking about a data center manager in Poland or in Italy who is interested in our services. Absolutely. It's service goes Europe.

That also means a kind of organization needs to be behind all that. Is that already established?

Samuel Premkumar: Yes. That's what kept us busy the past months. And this is what we are aligning, mainly our internal organization and our partners.

Which particular USP’s can Rosenberger OSI offer in terms of services in the various countries?

Samuel Premkumar: Well, in the two countries, Spain and France, we have a local setup that we are expanding on. We have a local team. So we are using this small footprint to enlarge our market size and address clients and speak to them and have conversations about how we can support them with services.

What made us strong as Rosenberger OSI in Germany, we would like to expand this?

Samuel Premkumar: Our idea, our philosophy of having long standing partnerships and how we interact with our clients, we would like to expand this into whole of Europe. This is the goal.

You mentioned strength. Which USP’s can we offer to the market?

Samuel Premkumar: Well, a USP is a unique combination as a manufacturer of cables and, on the service side, what made us successful in Germany is that our services are independent from our product. So if we converse and interact with our clients, there's no obligation to use our products.

We help our clients independently of which products they use?

Samuel Premkumar: We put their challenges and problems first and try to solve them. And at the back of our minds,it does not matter what products they use. So this is a strong suit of our service line.

 

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